Celeb-Loved Jewelry Brand Elodie K. Opens Second Boutique - Los Angeles Confidential
A-list-b-loved fashion emporium Elodie K. sets up a fine jewelry shop.
Bijoux de vivre! Designer Elodie Khayat gets personal with an appointment-only haute joaillerie showroom behind her Melrose Place boutique, where in-the-know Angelenos can get one-on-one fittings of the Parisian’s luxury wares.
Atop Melrose Place’s lineup of ultra-chic shops is fashion haute spot Elodie K., founded in 2013 by Parisian it girl Elodie Khayat, 30-something, who triples up on brand duties as storeowner, buyer, and designer. This fall, the fashionista gets specialized, launching a second boutique to house her personally designed and Paris-made jewelry collection ($295–$8,590).
The new space—think tall black-lacquered cases and a stunning chain-covered chandelier—will pitch its tent directly behind her Melrose boutique, between Kate Somerville and Croft Alley café. By appointment only, the storefront will focus on one-on-one styling sessions with Khayat in which customers can try on her exquisite pieces (made with precious stones) and even make custom orders, all while getting pro fashion tips. After all, says Khayat, “For me, jewelry is very personal.”
“The space will also feature my upcoming collaborations with artists,” she adds of the Left Bank–quaint boutique, which will double as an exhibition space and features a second floor for Khayat’s personal office and mood boards. But while she’s placed roots in LA, Khayat, jetsetter nonpareil, is always on the go. “I design on the plane sometimes—say, on my way to Ibiza from Paris. But everyone is coming here,” says Khayat of the recent horde of designers (Saint Laurent, Stella McCartney, Tom Ford) showing their collections in Los Angeles. “LA is becoming more and more an influential place for high fashion.” Ahh… men! 8428 Melrose Pl., Ste. G, West Hollywood
