Jewelry

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The Pandora board of directors has appointed Alexander Lacik to the roles of president and CEO.

He joins Pandora from the position as CEO of Britax Ltd., a child safety product company.

Previously, he was president of North America at RB (Reckitt Benckiser) from 2013-2017 and has held key management positions with the leading global consumer goods company since 2004. He held positions in sales and marketing with Procter & Gamble from 1992 to 2004.

Peder Tuborgh, chairman of the Pandora board, said: “I am delighted that we have secured Alexander Lacik as CEO of Pandora. Alexander is a strong match for our recently announced strategic direction and will be instrumental in executing Programme NOW. Alexander is a brilliant marketer and brand architect and has throughout his career shown himself as a great leader and a highly effective executor. His skills and experience will be key to revitalising the Pandora brand.”

Lacik, 54, said, “I am honoured and excited to join Pandora. Pandora is an incredible company that has grown to be the world’s largest jewellery brand at unprecedented speed. I am encouraged by the current direction with a strong focus on brand reignition to restore growth.

“These are business aspects that I am particularly passionate about, and I look forward to joining and supporting the management team in the execution of Programme NOW.”

The company said Lacik will begin the role “as soon as possible.”

Following the appointment, the executive management team of Pandora will consist of Lacik, Anders Boyer (CFO) and Jeremy Schwartz (COO). Until Lacik joins, the joint leadership of Boyer and Schwartz will continue unchanged.