Jewelry

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Popular Jewelry is open 365 days of the year, and Eva is there for every single one of them. “If I close the store, I pay $1,000 a day in rent for nothing. If I’m not there, and someone comes looking for me, they’ll go next door,” she points out. I press her on it. “I might not come in if someone gets married,” Eva finally cops, “Or, if someone dies.” It’s not hard to see why A$AP Rocky, when filming his music video for “Fukk Sleep,” shot a scene inside Popular Jewelry with Eva in the background (after-hours, of course, after her customers had left). “Barely ever took a break / Need more hours in a day,” he sings. “Can’t forget that I’m golden, can’t forget where I’m going.” He might as well be singing about Eva.