Briteco Jewelry and Watch Insurance Announces Partnership with IGS - INSTORE MAG
Thursday, July 11, 2019

Briteco Jewelry and Watch Insurance Announces Partnership with IGS - INSTORE MAG

(PRESS RELEASE) The leading jewelry event in North America, JCK Las Vegas will witness India Pavilion organized by Gem & Jewelry Export Promotion Council (GJEPC) for the 16th consecutive year. This year, 40 gem and jewelry exporters participating at the “India Pavilion” will be showcasing a wide variety of trendy, unique and innovative jewelry made especially for the US market. The India Pavilion is located at JCK’s Passport & Diamond Plaza.

Mr. Pramod Agrawal, chairman, GJEPC said, “USA is a significant market for the Indian gem and jewelry industry. India exported US$ 10.58 billion worth of Gem & Jewelry products to the US in 2018. The rising GDP growth, employment rate and private consumption expenditure in the US have contributed to the rise in India’s exports of gems and jewelry to the market. It is believed that this momentum of US demand will continue further, and this is a good sign for Indian gems and jewelry exports. USA alone is expected to shell out $5.2 billion on the jewelry category this year, a whopping 31% increase over last year, as reported in its annual survey by NRF (National Retail Federation), with Mother’s Day estimated to see record spends and the good news is that India caters to over 19% of the US market’s jewelry demand.”

For India JCK Las Vegas has been a significant platform to further strengthen its network and improve its exports to the USA. It is also an opportunity for Indian exporters to understand the latest trends in the market which helps them to come back every year with trendy and innovative products for the buyers here. With top manufacturers participating at India Pavilion, buyers here will get to see products of the highest quality including loose diamonds, loose colored gemstones, plain gold jewelry, pearl jewelry, silver jewelry as well as diamond and colored stone studded jewelry.

Introducing the India Design Gallery

This year, the India Pavilion at JCK has some special attractions. It will feature an exclusive India Design Gallery, showcasing some of the most magnificent jewelry pieces created for the U.S market. The theme is COSMOS, a representation of U.S. consumer trends in 2020. The jewelry features a variety of cosmic elements in intricately crafted rings, pendants, earrings, bracelets and more. You can find India Design Gallery within India Pavilion at booth no. 44063/61, 45062/60.

“The India Design Gallery highlights some of the finest contemporary jewelry available from India today. The jewelry, designed and manufactured in different parts of India, has one thing in common— it is timeless jewelry for the world. Indian jewelers and craftsmen cater to the most demanding customers across the globe. India’s ability to satiate any kind of jewelry requirements has always amazed the world. This has been possible due to Industry’s willingness to embrace and adopt the latest technology,” Says Colin Shah, vice chairman, GJEPC

The jewelry at India Design Gallery at JCK have been designed by the Designers of Artisan Awards, a design led initiative by GJEPC. Artisan Awards recognizes and rewards the best in jewelry design and celebrates highest level of artistry, innovation and individuality, elevating jewelry designers to their rightful status of artists.

Talking about the Jewelry pieces showcased at the India Design gallery, Milan Chokshi, convener promotions & marketing GJEPC said, “ Every jewel piece at the India Design Gallery is a manifestation of designer’s vision . The Artisan Awards is a carefully crafted and curated intellectual property of GJEPC that gives Indian designers an opportunity to unleash their sheer talent and shine. As part of the design galleries across the world, these pieces will be a showcase of India’s ascent as a dominant player in the world of jewelry design.”

Today, the Indian gem & jewelry industry is at its pinnacle. India’s overall gem & jewelry exports for the year 2018 accounted for US$ 39461.07 million. All thanks to its 5 million workforce. For this industry, ethical business practices precede any other practice. ‘Business with Conscience’ has been their mantra for decades now and it indeed reflects in the efforts taken by the industry to adopt measures for the wellbeing of not only its workforce but also initiating several other programs for the greater good.

Indian G & J Industry and GJEPC have invested heavily in its workforce by adopting high standards of modernization, safety, cleanliness and other socio-economic benefits such as, medical facilities, employment generation and second-to-none training programs for workers amongst others.

“We as an industry and also the apex gem & jewelry body of the country strongly believe that our greatest resource is our talented workforce. We continuously strive to upgrade their lives through several socio-economic benefits for them as well as their families,” added Colin Shah.




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