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A new Serena Williams feature in Harper’s Bazaar is sure to attract attention.
The tennis player insisted that the photos be unretouched, and the cover shot features her mostly exposed backside.
But what might be most interesting to jewelers is the unique ear ornament she wore in one of the photos. We’re not even sure you can call this Gucci accessory an earring.
Could this over-the-ear look catch on?
INSTORE style writer Becky Stone doesn’t think so, although she likes the concept.
“I can hear the siren song of this piece! It takes the concept of jewelry adorning the body and elevates it by having the jewel actually become the body,” Stone said. “The look is surprising, sensual, and playful – an appealing combination. Serena looks like she might be a golden robot from the future, and I’m into it.
“That being said, I think there are a lot of practical barriers to the gilded ear’s mainstream appeal. Can she hear? Is her ear sweaty? How does that thing even stay on? I imagine it would have to be custom fitted, which is probably enough to price it out of the possibility of true street style success. I’d be very interested to see a scaled down version: maybe a smaller cuff that fits over just the upper cartilage, or a closely fitted lobe piece that’s anchored with a post for wearability.”
Beth Bernstein, also an INSTORE style writer, also felt the look was unlikely to take off.
“It might work for an editorial shoot or a runway show, but I don’t believe it will ever make it as a trend for even the high-end,” she said. “It kind of looks like the ‘Joker’s Mask’ for the ear.”
Jewelry professionals posting in our INSTORE Community group on Facebook had a variety of reactions.
Deirdre Crosse of Cipher Gems wrote, “Serena Williams requires an extraordinary design for it to register with the viewer. It’s a bold choice of adornment for strong subject.”
Deric Metzger, owner of DeMer Jewelry, commented, “This is the ear climber trend taken to its maximum natural conclusion and it’s every bit as unpleasant as I imagined.”
Other jewelry that Williams wore for the photoshoot included Cartier earrings, a Bulgari bracelet, a David Yurman bracelet and chain and an Audemars Piguet watch.
The photos appear with an essay penned by Williams about standing up for herself and becoming the strong woman, athlete and mother she is today. The issue will be available on newsstands July 23.
