Exclusive: Pete Wentz of Fall Out Boy Unveils Jewelry Line, Ronin - WWD
Instagram follower loops are a common — and questionable — practice dividing the influencer community. In the last year, 201,000 posts and 21,000 influencers have mentioned giveaways on Instagram, according to data from influencer marketing platform Fohr. On Oct. 7, Kris Jenner posted a photo in which she sits on a staircase covered in Louis Vuitton bags. “WIN 10K USD CASH + all the purses pictured here with me,” read the post, which tagged a company called Curated Businesses. “YES IT’S FOR REAL #ad.” A list of instructions for how to win the designer handbags and cash prize ensued. At the end of the post was a disclaimer that read, in part, “This sweepstakes is in no way sponsored, administered or associated with Instagram, OR THE BRANDS/COMPANY IN THIS PICTURE.” Influencer Claire Fogel, aka @clairebearlondon, told WWD that she paid $150 to participate in a loop last year and gained about 5,500 followers over the course of a few days. A source who wished to remain anonymous said influencers and brands can pay anywhere from $10,000 to $20,000 to participate, growing their followings by as much as 200,000 overnight. But what exactly are these giveaways? Tap the link in bio to unravel the bizarre web of Instagram follower loops. Report: @alexa_tietjen
