Jewelry

Gwyneth Paltrow may be for famous for "Goop" these days than her acting appearances, but Spanish jewelry brand Tous persuaded the Oscar-winner to play a dog-loving violin tutor in a romantic new spot in which she (eventually) falls in love with a fellow cafe customer.

Created by Madrid agency SCPF, it tells the story of Kate (Paltrow) and Peter (Nicholas Gleaves), who both own large dogs and who, despite being made for one another and crossing paths in the same coffee shop every day, have never seen each other before. Eventually fate, dogs and Tous jewelry conspire to bring them together. The spot is colorfully and stylishly directed by Victor Carrey via production company Puente Aereo, and will air in over 45 countries.

Paltrow has also appeared in ads for other luxury brands, including Hugo Boss and Coach, but mainly in print work.