Jewelry

Choosing someone to spend your life with is a big decision. No one has ever doubted that. Buying your engagement and wedding rings is, too, but it can be a little ridiculous when the stress and financial burden of that process overtakes why you're even looking for a nice ring in the first place.

Your rings are but a tiny blip in the grand scheme of your marriage, and they should be just as easy to shop for. New online jewelry companies are starting to take on the confusing and expensive shopping experiences of traditional fine jewelry retailers, so you can find a beautiful and affordable ring to last a lifetime — then move on with the rest of your lives.

In addition to offering more unique ring styles, these online jewelers are giving shoppers more control and power than ever to make the exact rings they're imagining, and at non-exorbitant prices.

To match the visual and tactile strengths of brick-and-mortar stores, they send the rings to you through home try-on programs or to a convenient location near you. Reflecting the preferences of the progressive and socially aware clientele they'd like to attract, they're taking the extra step to be ethically and environmentally responsible with their materials and manufacturing processes.

Below, you can learn more about the specific expertises of each new jewelry brand, then browse their sites to see if the styles and prices are a fit for you and your partner. If you want to skip right to browsing, here's the basic what-to-know about the six brands:

Find beautiful engagement and wedding rings at one of these 6 non-traditional jewelry retailers.